In another case, if you wanted to boost a video, but the ad format you selected when creating your LinkedIn Ads campaign was Single Image Ads, your video post wouldn’t be eligible to run under this campaign. (1) Your post would need to have a link that redirects them to your site and (2) your campaign objective would need to be one that supports driving website traffic, such as Website Visits or Engagement.įor example, if your campaign objective was Website Visits but your post didn’t have a link in it, then the post wouldn’t be eligible for boosting. There are two things you’d need to do in order to make that happen: Say you want to drive people to your website from your boosted post. The third thing to consider when selecting a post to boost, however, is that your post needs to match your campaign objective and ad format. So boosting a post that already has a lot of engagement starts you off strong and is only amplified as you extend your reach to more people. But the more engagement you receive, the easier it is for content to create a snowball effect. Social proof can be reactions, comments, and shares.įor those of us in content creation and management, that first like or comment is always the hardest to get. Maybe your post is a video that offers helpful tips for how your audience can do their jobs better or relieves a major pain point.Īside from considering the message of your post, as a best practice, the more social proof you have on your post, the better. If you’re targeting a cold audience, you’ll likely want the messaging in your post to be more top-of-funnel, focused on education and adding value. Keep in mind the stage of the customer journey your audience is in. When choosing a post to boost, you ultimately want to pick a post that communicates the message you want to share with your target audience. Now, when deciding whether or not to boost a post or just create an ad from scratch, there are some things to keep in mind. Simply put, a boosted post is a piece of content that has previously been published to your LinkedIn company page, but is now being sponsored as an ad. Let’s hit it! □įirst off, let’s quickly define what a boosted post is. If you yourself are wanting to learn more about this LinkedIn Ads feature, well then, you’ve come to the right blog post. For this post, however, we’d love to dive a little deeper and answer these two questions that we’ve posed. We gave a pretty good introduction to boosted posts in an episode of The LinkedIn Ads Show, so go check it out. Will a top/mid funnel offer like a content download work best? Or something lower in the funnel like a demo? Should it be paid or non paid? If paid, test out premium ($) versus cheaper paid offers ($).We’ve recently been getting a lot of people asking us about boosting posts on LinkedIn Ads-How do you boost a post? What are the best practices for boosting a post? Test talking about them versus talking about you. Maybe you also want to test out including social proof in the form of logos versus only copy. Should you include creative? Test it against no creative. Sentence case? Title case? Lower case? Test each to find out what gets more opens. Have you tried putting the offer in the subject line? Test that out versus just trying to pique general interest. Test out a variety of people to see which senders resonate best. different functions (sales to marketing).
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